the big beautiful
messy
story
i quit my job as a lawyer and spent a year travelling around south america. between overnight buses, sweaty hikes and days without a shower, i kept wishing there was an easier way to feel fresh.
i wanted something convenient, portable and actually pleasant to use. something i'd genuinely want to carry with me. i couldn't find it. so i decided to make it myself.
meet louie. pocket-sized refresh wipes for life's messier moments. alcohol free. pH balanced. plant based. because feeling fresh shouldn't depend on finding a bathroom.